Izzy PR

PR & Marketing Consultancy

Why using jargon could lose you sales

Jargon 002

If you’re talking to the masses, you need to use clear language in your PR and marketing.

There’s no point in popping in the technical terms – your audience won’t know what you’re talking about…unless they’re reading a specialist publication.

In general PR though, stick to the basics, because in real life, jargon is an isolator and when people see it PR & marketing, it can put them off.

Read more: Why using jargon could lose you sales

Why your story is your PR super power

NationalStorytellingWeek

No PR was ever based on just a new shop opening, or another retailer of an already out there product. The best stories are always about the people – because we all have an element of ‘Big Brother’ in us. Who are they, how are they different to us, how did they get here and what are they like?

It’s National Storytelling Week until February 2nd – can you think of a way to put your story across?

Read more: Why your story is your PR super power