Get a grip - with your PR
The world of PR can seem like a scary place, often dressed up to look like a time-sucker when all you want to do is tell people who you are and what you do / what you sell.
You’ll meet PRs who make it all sound so complicated with talk of being disruptive, building buzz, creating engagement, game-changing this, positioning that and generally confusing the hell out of you playing jargon bingo.
But – strip it back to basics and you can get a reasonable grip on your company’s PR yourself with just a few simple steps.
And it’s worth getting to grips with some of this stuff because a bit of organised PR can do wonders for you and your brand.